- Problem- Idea seems too broad a work to adequately describe the idea generation and development process 
- Hunch- There is more to the process than the initial idea and there should be a good way to explain the difference 
- Crunch- The video of Grant Ryan's TEDxCHCH Presentation below shows in detail the iterations for the crunching phase of the YikeBike 
- Munch- This has evolved into the hunchcruncher process described on this site 
- The story so far- The last point I make in this TEDXChch talk is where the seeds for HunchCruncher came from. I don't articulate it so well, but the point is that big ideas don't typically fall out of nowhere but start as a hunch that gets played with over time. This poorly articulated version has been a hunch in itself, that we have crunched over time to become the clearer vision of HunchCruncher. - I don’t expect anyone to use these concepts but have found them useful myself so they are here for anyone that wants to make use of them 
 
                        