Problem
It is often difficult to find what you want to buy on an ecommerce website
Hunch
You should be able to learn from other people's searches to make them better for subsequent users
Crunch
Learning search, Learning Navigation and Site Champion that all vastly improve ecommerce site search
Munch
Business model is a company that sells services to ecommerce customers
the story so far
SLI-Systems was at one stage the world's largest SaaS ecommerce search provider, serving several billion search queries for hundreds of the world's leading ecommerce companies. It listed on the NZ stock exchange before being acquired.